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DAVE TROTT: JUSTIFYING A PREMIUM
Retailers, especially smaller ones, were stopping accepting Amex, because they charged a premium over competitive cards. Amex said this was because the people who carried Amex tended to be richer and...
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Purposeful Positioning – By Peter Vaughan
In our weekly extract from EffectiveBrands book The Global Brand CEO, Peter Vaughan, Vice President of Global Brand Management, American Express, discusses the definition of purposeful positioning....
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